Tag Archives: elfin diary

Wurk….

These last three weeks have been incredibly busy. First, the first batch of Elfin Diaries arrived from the printer at least three weeks earlier than I’d expected, while I was still trying to unravel the structural mess that is the Astrological Association website and before I’d got the Elfin Diaries site sorted with new e-commerce software and a new design.
Then, I went down with a tooth abscess. The previous bouts of tooth pain I’d had before mild compared to this time. After a weekend of increasing pain I was was in a bad way by Monday, desperate enough to see a dentist. Came home with painkillers, antibiotics and instructions to return next month for extractions, fillings and drillings. Oh well. Was ill for a couple more days, occupying the sofa for much of the time. But now fully recovered.
Anyway, managed to get the diaries website up and running in record time, sent out hundreds of newsletters and am now busy dealing with orders. And still trying to sort out the AA site…
Sigh. So I’d best get on with it.

Clouds and Other Beasties…

Clouds over Yorkshire

Clouds over Yorkshire

So we went to a weekend camp in Yorkshire. Not the usual Oakleaf one, a smaller invitation-only camp. I had a better time than I thought I would. The weather was better than it might have been, only a few heavy showers for a day and half, quite a lot of sunshine the rest of the time. And I got to see some old faces and have a natter or three.
On the Sunday, we took an impromptu trip to Thirsk – we’d originally gone to Bedale to treat ourselves to a Chinese takeaway, found the place wouldn’t be open for another half-hour and said “OK, how are we going to pass the time?” And I decided I’d like to see the town where I’d lived for four years back in the late 70s/early 80s (and where we’d met…)
So off we went. And when we got there, I actually couldn’t recognise the place; the town centre seemed so much bigger – surely the street hadn’t been anything like that wide? And the layout was totally unfamiliar. There were a few buildings that I remembered – the library seemed to have been turned into a dance studio, the old Ritz cinema was tattier but still a cinema, the vet’s surgery (where my daughter had once taken a poorly hamster) was now the James Herriott Visitor Attraction, the laundrette where I’d taken my washing every Sunday morning was now a clothes shop…
We decided to go and look at the house where I had lived, on a council estate that had been on the edge of the town. Once I’d spotted the vets surgery- oops, the Visitor Attraction, I knew where I was; the road leading to the council estate was first left at the top of the street. Except that when we got to the top of the street, what had been a big open green space with the council estate tucked behind it, simply wasn’t there any more. Instead, there was just houses – lots of them. We drove hopefully down a side-road and got lost in the maze of little streets and cul-de-sacs. There was no sign of the older houses that I remembered. We were hungry; once we got back onto the main road, we decided to give up the search and go find a Chinese (we found the the Hung Moey in the Market Place; it has a decent vegetarian menu and serves enormous portions).
Well, they say you can’t ever go back. They may be right.
This morning I fired up Google Earth, found my old house and was able to take a good look at it on Street View. The little front garden is now concreted over – goodbye to the buddleia that I’d planted by the door – and the council has finally got around to properly fencing in the back garden so that local kids can no longer take a shortcut across what had once been my veg patch. But otherwise it looked pretty much the same on the outside; though no doubt the purple hallway and rainbow-coloured bedrooms have been redecorated with inoffensive flowered wallpaper…

Managed to get the 2013 Elfin Diary finished at last and zipped off to the printers. I feel quite proud of myself for having done nearly all nearly all of it myself; only the Chinese astrology article was by somebody else. Now I have to get on with the Astrological Association site; after that, the new design for the Elfin Diaries site, then marketing and selling the 2013 Diary; inbetween all that updating the badly neglected Oakleaf Circle site…
So I’m going to be very busy. Just as I’ve developed terrible toothache….

Wowzer….

Wow – haven’t posted anything here for nearly two months. Best get writing then.
Like I said before, the month before Xmas was madness here, with Elfin Diary orders coming in all the time. Now the rush is over, I can sit back and analyse the mistakes. The print bill was more than I anticipated – that was my error, I hadn’t clarified things. Not a big problem – I’ve covered all my costs and even made a small profit, but I’m going to have to raise prices. Having been thrown into the deep end and knowing nothing about pricing, I simply used the same prices that Caro had been using for at least three or four years.
Of course, I have to be careful with raising prices, especially in these times – put them up too much and people won’t be able to afford them, keep them low and I’ll be left out of pocket. So, at the moment, it’s a bit of a guessing game.
Another mistake I made was to think I could sell all the Diaries myself. It now turns out that Caro had supplied shops all over the country – I’ve lost count of the number of times I’ve been told “I’ve always bought my Diary in XYZ shop, but they don’t have any this year”. But of course, without her list of shops I had no idea. This time, it will be different; I’m compiling a list of New Age shops and will be leafleting them all come August.
A smaller mistake was not noting the date of posting on each order form; a number of Diaries went AWOL in the post and weakly telling people “Er, I’m sure I posted it sometime last week…” isn’t good business. So a cheap date-stamper will be on this year’s shopping list.
Finally, this year the 2013 Diaries will be ready for sale in September! (Won’t they, John? :D)

It’s a lovely sunny day out right now but I daren’t go out walking. My ankle has been bothering me for weeks – Doc G says it’s probably a strained ligament, and he’s probably right (it started when I bought a new pair of boots) but it doesn’t seem to be getting any better; everytime I stop taking my daily dose of paracetamol the aching and twinging comes back. So I’m pretty much stuck indoors for the time being. Luckily the weather has been pretty awful most days. Good job, I suppose, as I have to get the 2013 D finished before May.

So, best to stop procrastinating, and get on with it!

Posting, posting…

Too busy posting stuff to post stuff on here!

Getting the Elfin  Diaries out!

Getting the Elfin Diaries out!


The first batch of Elfin Diaries finally arrived at Elfin HQ last Wednesday, and I’ve been busy packing them up and dispatching them. Being able to print the postage online is a great time-saver – I can simply print out the labels and hand the packages to the postie, instead of trekking off to the village with them.
That’s providing I manage to catch the postie on his way around the houses. This morning, I turned my back for just a minute and he was here and gone! The car is in for some minor repairs, so I had to load up the shopping trolley and practice my trekking.
Still got loads of orders to fulfill, but I’m having to wait for more Diaries to be delivered, sometime next week. Oh well…..

Autmn Leaves…..

Been busy, busy busy. The Elfin Diary is still at the printers – should get it next week, hopefully. In the meantime, I’ve been using all those addressed envelopes I was given at Caroline’s house to send out order forms – nearly 600 of them. So far, I’ve had over 100 orders, most of them on the order forms; that’s reckoned to be a pretty good rate of return from a mass mailout. I wish I had the Diaries to send out to all these customers!
Still, that’s lots of money coming in. I’m going to need it to pay the printing bill and cover all the other expenses; postage alone has cost me over £200 and I’ve not posted out any Diaries yet. I’ve worked out that I’ll need to sell at least 500 Diaries before I start making a profit. Still, it early days – people aren’t looking to buy diaries just yet, and I’ve got an ad going into a local freebie magazine that’s distributed all over the county. And I intend to buy some Google Adwords as soon as the diaries arrive from the printers, to get more people to the website. So I reckon I can do it.
Then, of course, I have to get started on the 2013 Diary!

I’m feeling generally better, sleeping better, less tachycardia attacks. Its probably from having work to do all day – I no longer sit around getting bored and restless and fretting.
And now it’s almost the Equinox – autumn already. The leaves on the trees aren’t turning colour yet, except for the ash – that always seems to the the first. But it’s getting chilly enough to warrant putting another blanket on the bed. And then the days will shorten, night will come earlier and leave later. All these seasons – I’ve seen so many. How many more to go, I wonder?