Wow – haven’t posted anything here for nearly two months. Best get writing then.
Like I said before, the month before Xmas was madness here, with Elfin Diary orders coming in all the time. Now the rush is over, I can sit back and analyse the mistakes. The print bill was more than I anticipated – that was my error, I hadn’t clarified things. Not a big problem – I’ve covered all my costs and even made a small profit, but I’m going to have to raise prices. Having been thrown into the deep end and knowing nothing about pricing, I simply used the same prices that Caro had been using for at least three or four years.
Of course, I have to be careful with raising prices, especially in these times – put them up too much and people won’t be able to afford them, keep them low and I’ll be left out of pocket. So, at the moment, it’s a bit of a guessing game.
Another mistake I made was to think I could sell all the Diaries myself. It now turns out that Caro had supplied shops all over the country – I’ve lost count of the number of times I’ve been told “I’ve always bought my Diary in XYZ shop, but they don’t have any this year”. But of course, without her list of shops I had no idea. This time, it will be different; I’m compiling a list of New Age shops and will be leafleting them all come August.
A smaller mistake was not noting the date of posting on each order form; a number of Diaries went AWOL in the post and weakly telling people “Er, I’m sure I posted it sometime last week…” isn’t good business. So a cheap date-stamper will be on this year’s shopping list.
Finally, this year the 2013 Diaries will be ready for sale in September! (Won’t they, John? :D)
It’s a lovely sunny day out right now but I daren’t go out walking. My ankle has been bothering me for weeks – Doc G says it’s probably a strained ligament, and he’s probably right (it started when I bought a new pair of boots) but it doesn’t seem to be getting any better; everytime I stop taking my daily dose of paracetamol the aching and twinging comes back. So I’m pretty much stuck indoors for the time being. Luckily the weather has been pretty awful most days. Good job, I suppose, as I have to get the 2013 D finished before May.
So, best to stop procrastinating, and get on with it!